National Business Brokers (NBB), an automotive dealership M&A advisory firm, has announced the sale of Downtown Ford Sacramento by Price Family Dealerships to DOCS Dealership Group (“DOCS Group”), operating under Dealer Operating Control Service, Inc. NBB served as the exclusive sell-side advisor to the Price family throughout the transaction. Terms of the deal were not disclosed.
Downtown Ford Sacramento has served the Sacramento market since 1911 and has operated under Price Family Dealerships ownership since 2022. The dealership is ranked the No. 10 Ford fleet dealer nationwide and the No. 2 Ford fleet dealer in California.
The acquisition marks DOCS Group’s entry into the Sacramento market and expands the group’s West Coast footprint.
“The NBB team guided us through every step of this transaction with a level of professionalism and market expertise that gave our family complete confidence in the outcome. They understood what Downtown Ford means to this community and worked tirelessly to find the right fit for its future. We wish the DOCS Group the best of luck and look forward to watching the store’s continued success under the new leadership team,” said Nick Price, CEO of Price Family Dealerships.
“Working with Tom and Nick Price on this transaction was an honor. The Price family has built something special in Sacramento, and finding the right partner to carry that legacy forward was our top priority throughout this process,” said Zach Kuzemka, CEO of National Business Brokers.
NBB advised the Price family on all aspects of the sale process.

